While Nordic Aquafarms has been selling Yellowtail Kingfish in the European market for a couple of years through its subsidiary Sashimi Royal, Atlantic Salmon from our Norwegian farm Fredrikstad Seafoods started hitting the market earlier this year.
The most recent sales agreement is with one of the larger grocery chains in Norway – Coop mega.
“We have great faith in this product and look forward to seeing how it is received by the customers and our co-owners”, says category manager Stig Ove Thorkildsen in Coop Norway.
“There are some challenges in the salmon industry and we are therefore very satisfied to be able to offer salmon – produced in an alternative way. We expect the salmon fishermen to be excited about this salmon”, adds Thorkildsen.
Nordic Aquafarms is the first company in Norway to offer land-raised Atlantic Salmon. The product is available through various channels in Norway and Europe. Feedback on the product has been very encouraging. Its tight texture and low fat content makes it a unique product. Nordic Aquafarms takes great pride in upholding high animal welfare and quality standards in its products.
Both Nordic Aquafarms grow-out operations are now certified, by ACS and Global GAP respectively.
Nordic Aquafarms Inc congratulates our Nordic colleagues on a job well done.